The good news? There are so many online ad platforms to choose from. Let’s get real though … most businesses end up choosing between the two big players: Google Ads or Facebook Ads. This is the case for many people who often find themselves in a dilemma of which one to choose from. For that reason, then, let’s talk about which one is right for you and your business.
What Are Google Ads?
Google Ads (previously Google AdWords) is a pay-per-click (PPC) platform, meaning you only pay when someone clicks on your ad. The ads appear on Google Search, YouTube, Gmail, and more than two million websites within the Google Display network.
How Does It Work?
Search ads are the main use of Google Ads — it appears when someone searches for something. Apart from that, there are also other types of Google Ads such as display ads (banner images on the website) and shopping ads (product listings on the Google search).
Also, the main reason why Google Ads are so powerful is that they target people based on search intent—meaning your ads show up when someone is actively looking for a product or service like yours.
Plus, Google also allows targeting by demographics including age, gender, location, family status, and income.
