E-Commerce Automated. // setup · integrate · automate · scale
Complete e-commerce setup and automation — store build, payment gateway, inventory management, order fulfilment, email automation, marketplace integrations, AI personalisation, and everything between product listing and repeat purchase.
What is an e-commerce setup service?
An e-commerce setup service handles every technical and operational layer needed to sell products online — from choosing a platform (Shopify, WooCommerce, or custom) and designing the storefront, to integrating payment gateways, connecting fulfilment carriers, listing on marketplaces like Amazon and Flipkart, and automating post-purchase communication. Drow Digital is an e-commerce setup and automation company that has launched 500+ online stores across India and 25+ countries, processing over ₹280 Crore in GMV.
E-Commerce Setup Services — What's Included
- Store Design & Build — Shopify, WooCommerce, Magento, or headless Next.js
- Payment Integration — Razorpay, Cashfree, Stripe, PayPal, UPI, COD
- Marketplace Setup — Amazon, Flipkart, Meesho, Myntra, Nykaa, Etsy
- Marketing Automation — Klaviyo, Interakt WhatsApp, abandoned cart flows
- Inventory & Fulfilment — Shiprocket, Delhivery, multi-warehouse OMS
- AI Commerce Intelligence — recommendations, demand forecasting, dynamic pricing
Which E-Commerce Platform Should You Choose?
- Shopify — Best for fast launch (48 hrs), D2C brands, native Razorpay/UPI. Most Indian brands start here.
- WooCommerce — Best for WordPress sites, content-heavy catalogues, lower monthly cost.
- Magento — Best for large catalogues (10,000+ SKUs), enterprise B2B, complex pricing rules.
- Headless (Next.js) — Best for 100K+ monthly sessions needing sub-2s load times.
- Custom / Medusa.js — Best for zero vendor lock-in, open-source, full API control.
E-Commerce Industry Statistics (2024–2025)
Data-backed benchmarks used to guide Drow Digital's clients:
Common Voice & AI Search Questions — Answered
- "How long does it take to set up an online store?" — As little as 48 hours for a Shopify store; 2–4 weeks for fully custom builds.
- "What is the best payment gateway in India?" — Razorpay for domestic; Stripe for international. Both supported.
- "How do I sell on Amazon and my own website?" — Use Unicommerce to sync inventory across both channels in real time.
- "What is RTO in e-commerce?" — Return-to-Origin: when a COD order is rejected at delivery. Reduced by 20–30% with auto-verification calls.
- "Is Shopify good for India?" — Yes. Shopify has native Razorpay, UPI, COD, and WhatsApp integrations built for Indian D2C.
Everything your store needs to win.
From first product listing to fully automated fulfilment — we design, build, integrate, and scale e-commerce operations across every channel and platform.
E-Commerce Store Design & Setup
Complete store build from scratch — theme selection and customisation (or bespoke design), homepage, product pages, collection pages, cart, checkout, and account pages. Mobile-first, fast-loading (Core Web Vitals), and conversion-optimised with trust signals, urgency elements, and clear CTA hierarchy.
Payment Gateway Integration
Seamless multi-gateway payment setup — Razorpay, PayU, PayPal, Stripe, CCAvenue, Cashfree, and Paytm with smart routing (lowest fee per transaction), EMI options, UPI, wallets, net banking, and BNPL (Buy Now Pay Later). PCI-DSS compliance, 3D Secure, and international card acceptance.
Inventory Management & OMS
Real-time inventory tracking across all channels — automatic stock sync between your website, Amazon, Flipkart, and Meesho, low-stock alerts, reorder point automation, multi-warehouse management, bundle inventory tracking, and stock reservation during checkout to prevent overselling.
Order Fulfilment & Shipping Automation
End-to-end fulfilment automation — auto-assign orders to warehouse, print shipping labels in bulk, courier rate comparison and auto-selection (lowest cost/fastest), tracking update emails/SMS, NDR (non-delivery report) management, and cash-on-delivery reconciliation.
Marketplace Integration
Sell on every marketplace from one dashboard — Amazon Seller Central, Flipkart Seller Hub, Meesho, Myntra, Nykaa, Ajio, Snapdeal, and international marketplaces. Centralised listing management, bulk product upload, price and inventory sync, order import, and marketplace-specific catalogue optimisation.
Email Marketing Automation
Full Klaviyo / Mailchimp e-commerce automation — welcome series, cart abandonment (3-email sequence, 15% recovery avg), post-purchase flows, review request, win-back campaigns, browse abandonment, replenishment reminders, VIP customer sequences, and SMS + email combined flows.
Cart Abandonment Recovery
Multi-channel cart recovery strategy — triggered email within 1hr, SMS at 3hr, push notification at 6hr, and retargeting ad at 24hr. Dynamic discount offers based on cart value and customer LTV. WhatsApp cart recovery messages (India: 45% open rate). Recovers 10-18% of abandoned carts on average.
Product Catalogue Management
Scalable product data management — bulk product import/export (CSV, API), AI-generated product descriptions, automated category tagging, SEO-optimised titles and meta descriptions, image compression and CDN upload, product variants (size/colour matrix), and catalogue syndication to multiple marketplaces.
E-Commerce SEO Optimisation
Technical and on-page SEO for e-commerce — schema markup (Product, Review, BreadcrumbList), canonical URL strategy for filters and variants, faceted navigation handling, product page keyword optimisation, collection page SEO, site speed improvement (Core Web Vitals), and structured data for rich search results.
Conversion Rate Optimisation (CRO)
Systematic conversion improvement — heatmap and session recording analysis, A/B testing on product pages and checkout, trust badge placement, social proof (reviews, UGC) integration, urgency and scarcity elements, one-page checkout optimisation, upsell and cross-sell placement, and mobile checkout streamlining.
Returns & Refund Automation
Frictionless returns management — self-service returns portal (customers initiate, print label, track status), automated refund processing, exchange flow (return + reorder automated), quality check workflow for returned goods, reverse logistics partner integration, and returns analytics to identify product quality issues.
Multi-Channel & Social Commerce
Sell everywhere customers shop — Instagram Shopping, Facebook Shop, WhatsApp Catalogue, Pinterest Shopping, YouTube Shopping, TikTok Shop, and Google Shopping. Centralised inventory and order management across all channels with automatic stock sync to prevent overselling.
Loyalty Programme & Rewards
Point-based loyalty systems that increase repeat purchase — earn points on purchase/review/referral, tiered membership (Bronze/Silver/Gold), reward redemption at checkout, birthday rewards, early access to sales, and referral programmes. LTV impact: loyal customers spend 67% more than new customers.
E-Commerce Analytics & Reporting
Full-funnel e-commerce analytics — GA4 Enhanced Ecommerce (product impressions, add-to-cart, checkout funnel, purchase), cohort analysis by acquisition channel, product performance dashboards, abandoned cart analysis, customer LTV modelling, ROAS by channel, and automated daily/weekly P&L reports.
Shipping & Logistics Integration
Smart shipping setup — real-time courier rate APIs, shipping rules (free shipping threshold, weight-based, zone-based), COD management, hyperlocal delivery integration (Dunzo, Porter, Swiggy Genie), international shipping (FedEx, DHL, Aramex), and custom tracking pages with branded experience.
Customer Support Automation
AI-powered customer service — chatbot for order tracking, return initiation, product queries, and FAQs (resolves 60-70% without human). Helpdesk integration (Freshdesk, Zoho Desk, Gorgias) with order data pulled into tickets, automated response templates, CSAT collection, and escalation workflows.
Subscription Commerce
Recurring revenue through product subscriptions — subscribe & save discounts, flexible billing intervals (weekly/monthly/quarterly), pause/skip/cancel self-service portal, dunning management for failed payments, subscriber churn prediction, and subscription box management with curated product rotation.
Headless Commerce & Custom Development
Decoupled front-end architecture for maximum performance and flexibility — Next.js/React storefront connected to Shopify, Medusa.js, or custom backend via APIs. SSR/SSG for instant page loads (<2s), custom checkout flows, mobile app (React Native), and progressive web app (PWA) with offline capability.
The right platform for your business.
Platform selection is a 5-year decision. We help you pick right the first time — based on your products, team size, budget, and growth trajectory.
Shopify & Shopify Plus
The world's leading hosted e-commerce platform — fastest setup (store live in 24hr), 8,000+ apps, excellent POS, Shopify Payments, and Shopify Plus for enterprise with Scripts, Launchpad, B2B, and custom checkout. Best for D2C brands, fast-growth startups, and multi-channel retailers.
WooCommerce (WordPress)
The most customisable option — built on WordPress, full control over code and hosting, thousands of free and premium plugins, no per-transaction fees, ideal for content-heavy stores (blog + shop), and lowest total cost for small-medium stores. Requires more technical management vs hosted solutions.
Magento / Adobe Commerce
Enterprise e-commerce platform for complex catalogues, B2B, and multi-store — advanced product configuration, B2B features (quotes, purchase orders, credit lines), multi-website management from one admin, extensive customisation, and Adobe Experience Cloud integration for personalisation at scale.
BigCommerce
Enterprise-ready SaaS with no transaction fees — multi-currency, multi-language, native B2B functionality, unlimited API calls, and headless-ready. Strong out-of-the-box SEO features and native integration with Google, Meta, and Amazon. Best for mid-market retailers needing enterprise features without Magento complexity.
Medusa.js (Custom Headless)
The open-source Shopify alternative — Node.js e-commerce engine with a headless architecture. Full control over checkout, pricing, and product logic. PostgreSQL backend, REST + GraphQL APIs, plugin system, multi-region, and multi-currency built in. Our recommendation for tech-forward teams wanting zero vendor lock-in.
Dukaan / Instamojo / StoreHippo
India-specific e-commerce platforms — Dukaan for ultra-fast store setup (2 minutes), built-in UPI, COD, and WhatsApp integration. Instamojo for small business payments + store. StoreHippo for mobile-first multi-store management with native Indian payment gateway support and regional language storefronts.
Wix eCommerce / Squarespace
Design-led hosted platforms for smaller stores — Wix with drag-and-drop + App Market, Wix Payments, and surprisingly strong SEO. Squarespace for design-conscious lifestyle brands (fashion, art, food). Both ideal for founders who want a beautiful store without developer dependence for routine updates.
Salesforce Commerce Cloud
Salesforce's enterprise-grade e-commerce platform — deep CRM integration (every shopper's journey tied to Salesforce CRM data), Einstein AI for personalisation, B2C Commerce for D2C, and B2B Commerce for wholesale. Best for enterprises already running Salesforce Sales and Service Cloud.
Shopify Hydrogen / Webflow Commerce
Modern headless storefronts — Shopify Hydrogen is Shopify's official React/Next.js framework for blazing-fast headless storefronts (using Shopify as backend + Oxygen CDN). Webflow Commerce for design-heavy stores that need CMS power with no-code control and Webflow hosting.
Platform Selection Guide
| Scenario | Recommended | Alternative | Why |
|---|---|---|---|
| D2C Brand, <₹1Cr revenue | Shopify Basic | Dukaan / WooCommerce | Fast launch, app ecosystem, easy team management |
| D2C Brand, ₹1–20Cr revenue | Shopify Advanced | WooCommerce + plugins | Reports, multi-currency, lower transaction fees |
| D2C Brand, ₹20Cr+ revenue | Shopify Plus | BigCommerce Enterprise | Custom checkout, Launchpad, dedicated support |
| Content-first brand (blog + shop) | WooCommerce | Shopify + Blog apps | Deep WordPress CMS integration |
| B2B Wholesale | Shopify Plus B2B | Magento / BigCommerce B2B | Custom pricing, net terms, purchase orders |
| Large catalogue (50K+ SKUs) | Magento / Adobe Commerce | BigCommerce + Akeneo PIM | Advanced catalog management |
| Indian SMB, quick start | Dukaan / Instamojo | Shopify Starter | UPI native, COD, WhatsApp, Hindi support |
| Custom / tech-first startup | Medusa.js + Next.js | Shopify Hydrogen | Zero lock-in, full API control |
Best tools at every layer.
Carefully selected tools for every layer of your e-commerce stack — from payments to personalisation, logistics to loyalty.
AI that sells more while you sleep.
AI has transformed e-commerce from a manual operation to an intelligent, self-optimising system — from product recommendations that outsell human merchandisers to demand forecasts that eliminate stockouts.
AI Product Recommendation Engine
Collaborative filtering and deep learning models that display "Customers also bought," "Frequently bought together," and "You may also like" recommendations across product pages, cart, checkout, and email. AI learns from browsing and purchase history to surface products with the highest conversion probability for each individual user. Drives 10-35% of total revenue.
AI Dynamic Pricing & Price Optimisation
ML models that adjust prices in real time based on competitor pricing, demand signals, stock levels, time of day, user behaviour, and promotional calendar. On Amazon: dynamic repricing to win the Buy Box while protecting margin. On D2C site: personalised discounts for high-LTV segments and full price for price-insensitive shoppers.
AI Demand Forecasting & Inventory Intelligence
ML demand forecasting models trained on sales history, seasonality, promotions, weather, and external signals (Google Trends, social media mentions) to predict demand at SKU level 8-12 weeks ahead. Automatically triggers purchase orders, allocates inventory across warehouses, and flags slow-moving stock for markdown.
AI Customer Support Chatbot
LLM-powered chatbot trained on your product catalogue, FAQs, policies, and order data — handles "Where is my order?", "How do I return?", "Is this available in size M?", and product questions without human intervention. Resolves 60-70% of all queries. Escalates complex issues to human agents with full context.
AI Visual Search & Search Intelligence
Computer vision-powered search that lets shoppers find products by uploading a photo — "I saw this jacket on Instagram, find something similar." Algolia AI Search with semantic understanding finds "comfortable running shoes" even if the description says "ergonomic athletic footwear." Dramatically reduces no-results searches and increases discovery.
AI Product Content Generation
LLMs generate SEO-optimised product titles, descriptions, and bullet points at scale — input product specs, AI outputs multiple variants following your brand voice guidelines. Scale from 10 to 10,000 product descriptions in hours. Claude or GPT-4o with brand voice fine-tuning produces descriptions that outperform human-written copy in A/B tests.
AI Email Personalisation & Send-Time Optimisation
Klaviyo's AI predicts the optimal send time for each subscriber (based on their historical open behaviour), personalises email content blocks (product recommendations, hero image, subject line) per recipient, and generates subject line variants ranked by predicted open rate before sending to your list.
AI Creative & Ad Image Generation
AI-generated product photography and ad creative at scale — remove backgrounds from product photos automatically, generate lifestyle scenes without expensive shoots (AI places product into kitchen/bedroom/outdoor context), create ad creative variants (5 sizes, 3 CTAs, 4 backgrounds) from a single product photo, and personalise ad visuals by audience segment.
AI Customer Segmentation & LTV Prediction
ML models segment customers beyond simple RFM (Recency, Frequency, Monetary) into predictive segments — predicted 90-day LTV, likelihood to purchase again, churn risk score, category affinity, price sensitivity, and brand advocate potential. Each segment gets different email strategy, ad targeting, discount levels, and service tier.
AI Fraud Detection & COD Verification
ML fraud scoring on every order — flag suspicious patterns (multiple orders from same address, unusual order values, high-risk pin codes for COD fraud, velocity fraud). India-specific: COD fraud detection model trained on return/RTO patterns. Automatic IVR/SMS verification for high-risk COD orders before dispatch, reducing RTO rates by 20-35%.
AI Returns Prediction & Prevention
ML models predict which orders are likely to be returned before they ship — based on product category, customer history, description vs reality gap, size-related signals. Intervene proactively: send a personalised "Is this the right size?" email, trigger a sizing guide, or offer a real-time chat with a stylist for high-return-risk orders.
AI Website Personalisation
Real-time homepage and collection page personalisation for each visitor — show bestsellers in their city, highlight their most-browsed category, display price in their preferred currency, and feature products matching their past purchases. Nosto and Barilliance personalise the full storefront experience without developer involvement.
Every commerce model we build for.
Different business models require different technical architectures. We've built across every e-commerce category.
D2C Brand Store
Direct-to-consumer website selling your own brand — full control over brand experience, customer data, and margins. Shopify or WooCommerce with custom design, email automation, loyalty programme, and direct fulfilment.
B2B Wholesale Platform
Wholesale ordering portal for retailers and distributors — custom pricing by buyer, minimum order quantity, credit terms (net 30/60), purchase order management, and sales rep tools with customer-specific catalogues.
Multi-Vendor Marketplace
Platform where multiple sellers list products — like Amazon or Myntra but for a specific niche. Seller onboarding, split payments, commission management, product approval workflow, and seller dashboards.
Subscription Box
Curated product subscription delivered monthly — subscriber management, pause/skip/cancel self-service, dunning for failed payments, personalised box curation, and subscription cohort analytics to track MRR and churn.
Digital Products Store
Selling downloadable products — eBooks, courses, templates, software, photography, music, and SaaS. Instant delivery, license key management, download limits, and drip content for courses. Zero fulfilment cost.
Dropshipping Store
Sell products without holding inventory — supplier ships directly to customer. DSers/Oberlo for AliExpress suppliers, Spocket for US/EU suppliers, and Vidya for Indian dropshipping. AI finds winning products from competitor analysis.
Omni-Channel Retail
Unified commerce across online store + physical retail — Shopify POS integration, buy online pick up in store (BOPIS), unified inventory across locations, loyalty programme spanning channels, and unified customer profiles.
Social Commerce
Commerce embedded within social platforms — Instagram Shopping, TikTok Shop, Pinterest Buyable Pins, WhatsApp Catalogue, Facebook Live Shopping, and YouTube Shopping. Products tagged in content for frictionless checkout without leaving the social app.
Headless Commerce
Decoupled front-end (Next.js) + back-end (Shopify/Medusa) for maximum performance. Sub-2-second page loads, perfect CWV scores, multiple storefronts from one backend, mobile app, PWA, and voice commerce from a single API.
From zero to selling in 30 days.
A proven process for launching fully operational e-commerce stores — including payment gateways, marketplace integrations, email automation, and logistics — in weeks not months.
Discovery & Strategy
Business model deep-dive — target market, product catalogue, pricing strategy, margin analysis, channel mix (D2C + marketplaces), competitive positioning, and platform selection. We deliver a commerce technology roadmap before any code is written.
Week 1Store Design & Build
UI/UX design (wireframes → design → development), theme customisation or bespoke development, mobile-first responsive build, Core Web Vitals optimisation, product page templates, collection pages, and checkout customisation.
Week 1–3Integrations & Payments
Payment gateway setup (Razorpay + Stripe for international), shipping integration (Shiprocket/Delhivery), inventory system connection, GST billing configuration, marketplace seller account setup, and all third-party tool integrations.
Week 2–3Catalogue & Content
Product data import (bulk upload from spreadsheet or existing platform), AI-generated descriptions and SEO-optimised titles, image optimisation, collection structure, pricing and variant configuration, and quality audit of all product pages.
Week 2–4Automation Setup
Email marketing automation (Klaviyo flows: welcome, abandoned cart, post-purchase, win-back), WhatsApp automation, push notifications, loyalty programme, customer support chatbot, order fulfilment automation, and analytics/tracking setup.
Week 3–4Launch & Optimise
Soft launch with QA testing (across devices, payment flows, email triggers), performance testing, launch checklist sign-off, go-live, first 30 days of monitoring and CRO, quick-win optimisations, and 90-day growth plan delivery.
Week 4 onwardsStarter store to full commerce platform.
Fixed-scope builds and ongoing growth retainers. Every engagement starts with a free 30-minute E-Commerce Readiness Assessment.
Stores we built that actually sell.
Six e-commerce projects across categories — real GMV, real metrics.
StyleNest — D2C Women's Fashion
Migrated from Instamojo to Shopify with custom design, Klaviyo automation, and multi-marketplace integration (Amazon, Myntra, Ajio) in 6 weeks
FreshBrew — Subscription Nutrition
Built WooCommerce store with Recharge subscription billing, AI demand forecasting, and full WhatsApp automation for India's D2C protein market
AutoParts360 — B2B Auto Parts
B2B auto parts marketplace with 50,000+ SKUs, dealer-specific pricing, credit term management, and bulk ordering portal on Magento 2 + Unicommerce OMS
ArtisanCraft — Handcraft Marketplace
Multi-vendor marketplace connecting 1,200+ Indian artisans with global buyers — seller onboarding, split payments via Razorpay Route, and Etsy + own website sync
RetailChain — 80-Store Omni-Channel
Unified commerce across 80 physical stores + D2C website + Amazon/Flipkart — single inventory pool, Shopify POS integration, and BOPIS (buy online, pick up in store)
LuxGift — Headless Luxury Gifting
Headless Shopify + Next.js storefront for premium gifting brand targeting NRI customers globally — 95+ Lighthouse score, 3D product viewer, multi-currency (12 countries)
What our clients say.
"We were on Instamojo selling ₹4 lakh a month and thinking that was good. Drow Digital moved us to Shopify, added proper email flows, and got us onto Myntra and Amazon in 6 weeks. 12 months later we're doing ₹38 lakh a month on the same products. The AI demand forecasting alone pays for the engagement — we haven't had a stockout since launch."
"Building a B2B marketplace for 52,000 auto parts SKUs with dealer-specific pricing sounded impossible. Drow Digital delivered on Magento 2 with Unicommerce — 840 active dealers, ₹1.8 crore monthly GMV, and order processing dropped from 4 hours to 18 minutes. The technical depth of their team is unlike any agency I've worked with."
"Our headless Shopify + Next.js store went from 6.2 seconds load time to 1.4 seconds and 97 Lighthouse score. International revenue jumped from 12% to 44% of sales because international customers actually stayed and browsed. The 3D product viewer they built in-house is something our competitors are still trying to reverse-engineer."
"Connecting 80 physical stores, our D2C website, and Amazon/Flipkart into one inventory pool seemed like a 2-year project. Drow Digital did it in 14 weeks. Real-time inventory accuracy is 98.4%, BOPIS now accounts for 22% of online orders (customers love collecting in-store), and stockouts are down 68%. This is the commerce infrastructure we should have built 5 years ago."
Questions we hear every week.
E-Commerce Setup
Everywhere
India Sells
Drow Digital launches and scales e-commerce stores across India and 25+ global markets — local payment gateways, marketplace integrations, fulfilment networks, and WhatsApp-first customer journeys built in from day one.
Let's build your commerce engine.
Free 30-minute E-Commerce Readiness Assessment — we review your product, market, and current setup then recommend the right platform, integrations, and launch plan.
What Happens Next
From first call to first sale in 5 steps:
We analyse your products, target market, team size, budget, and growth plans to deliver a written platform recommendation with pros/cons, cost comparison, and 12-month technology roadmap. Value: ₹15,000. Free for qualifying stores.
For standard D2C store setups, we guarantee your store is live and capable of receiving orders within 14 days of project start — or we work without charge until it is.
Tell Us About Your Store
Free assessment. No commitment. WhatsApp response available.