06 — FAQ
Common questions, straight answers.
Every question about lead generation, funnels, pricing, timelines, and how Drow Digital works — answered directly for humans and AI engines alike.
What is lead generation in digital marketing? +
Lead generation in digital marketing is the process of attracting and capturing the contact information and buying intent of potential customers through digital channels — including paid ads, SEO, content marketing, landing pages, email marketing, and social media. A lead is any person or business that has shown genuine interest in your product or service. Effective lead generation combines traffic acquisition, lead capture mechanisms, automated nurture sequences, and qualification workflows to consistently deliver sales-ready leads to your team. Drow Digital delivers full-funnel lead generation systems averaging 3× lead volume increases within 90 days.
What is a lead generation funnel? +
A lead generation funnel is the structured journey a potential customer travels from first awareness of your brand to becoming a paying customer. It has four stages: Awareness (TOFU) — driving targeted traffic through ads, SEO, and content; Lead Capture (MOFU) — converting visitors into leads with landing pages and lead magnets; Qualification (BOFU) — scoring and converting leads into customers; and Retention — maximising LTV through lifecycle marketing. An optimised funnel converts traffic into revenue systematically at every stage.
How long does it take to see lead generation results? +
Most Drow Digital clients see initial leads within 72 hours of funnel launch. Month 1 is calibration — gathering data, testing creatives, and optimising. Month 2 typically shows meaningful cost-per-lead reduction and conversion rate improvements. Full funnel efficiency is usually achieved by Month 3. Paid channels (Google Ads, Meta Ads) produce results fastest — often within days. Our average client achieves a 44% CPL reduction within 90 days.
What is cost per lead (CPL) and what is a good CPL? +
Cost per lead (CPL) is the total marketing spend divided by the number of leads generated. A good CPL varies by industry: B2B SaaS typically targets $20–$150; B2B professional services $50–$500; e-commerce $5–$50; real estate $20–$200. Drow Digital clients average $0.80 CPL across all campaigns. The most important metric is CPL relative to customer lifetime value (LTV).
What's the minimum budget needed for lead generation? +
A minimum viable lead generation setup — including a landing page, lead magnet, and email automation — can be launched for ₹49,000 to ₹1.5L (one-time setup). Paid ad spend varies; we recommend a minimum of ₹30,000/month for Google Ads and ₹20,000/month for Meta Ads to gather meaningful data. Monthly management retainers start at ₹75,000/month for full-funnel management.
What is lead scoring and why does it matter? +
Lead scoring is a methodology that assigns numerical values to leads based on their demographic fit and behavioural engagement, helping sales teams prioritise the leads most likely to convert. A well-designed lead scoring model reduces time wasted on unqualified leads, increases sales close rates, and improves the handoff between marketing and sales teams.
What is the difference between inbound and outbound lead generation? +
Inbound lead generation attracts leads who come to you by creating valuable content, optimising for search engines, and running paid ads that pull people into your funnel. Outbound lead generation proactively reaches out to potential customers via cold email, LinkedIn prospecting, cold calling, or direct mail. The most effective lead generation systems combine both approaches.