Everything you need to know about our CPA-oriented influencer marketing approach — before we start driving your first campaign.
Most influencer marketing agencies operate on a reach-first model. They pitch you follower counts, estimated impressions, and engagement rates — and then hand you a bill regardless of whether a single person actually signed up, purchased, or registered. It's a model built for agencies, not for clients.
CPA-oriented influencer marketing flips that entirely. At Be Fluence, every creator we activate, every brief we write, and every platform we deploy on is engineered backwards from a single question: what action do we need the audience to take, and at what cost?
Here's what that looks like in practice:
The result is a fundamentally different relationship between influencer activity and your bottom line. Traditional campaigns hope that reach converts. CPA campaigns are designed to convert.
In competitive verticals like iGaming and Fintech, where every registration has a defined value and every wasted dollar on reach is money that could have been a customer — this distinction is the difference between influencer marketing being a cost centre and being one of your best-performing acquisition channels.
We operate on a 7-day launch timeline from brief to first live post. Here's the breakdown:
For Scale and Enterprise clients, we can run parallel workflows and cut this to 5 days for re-campaigns on familiar verticals.
First 30 days are primarily a calibration phase — but that doesn't mean no results. Realistically, you should expect:
Partners on our Performance and Scale plans with prior campaign data typically see 20–40% CPA improvement versus their previous influencer channel within the first two months.
No. What you see in the package is what you pay. Our pricing structure includes:
The only exception is paid amplification (boosting creator content via paid social). If you choose to add this, it is billed separately at cost with no margin added.
Compliance is built into our workflow, not bolted on at the end. For regulated verticals we apply a two-layer review on all content before it goes live:
We have zero compliance incidents across 7 years of operating in Tier 1 regulated markets.
We are platform-agnostic and content-format agnostic. Our campaigns run across:
We recommend platforms based on where your target audience converts, not just where they browse — the two are often very different.
You can absolutely bring existing creator relationships. We integrate them into our workflow by:
Many clients run a hybrid model — their own long-term brand ambassador creators alongside our high-volume CPA-focused sourced network. This tends to produce the best mix of brand equity and conversion volume.
Launch and Performance packages are available month-to-month with no minimum lock-in. Scale packages work best on a 3-month minimum due to the infrastructure setup involved.
That said, our 98% client retention rate speaks for itself — clients stay because the results justify it, not because a contract forces them to. Annual billing options unlock a 20% discount across all plans.
Still have questions? Our team responds within 2 hours on business days.
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